The Hyundai Seoul Pop-up Stores: How to Visit in 2026

To visit the pop-up stores at The Hyundai Seoul (더현대서울), take Line 5 to Yeouinaru Station (여의나루역), leave by Exit 1 and walk about 5 minutes. Pop-up dates change often, and none could be confirmed for October 2026, so check the official event page before you go. Entry rules vary by event: some are free, some need a reservation, and popular ones often have queues.

Quick facts

• Hours: Monday to Thursday 10:30–20:00, Friday to Sunday 10:30–20:30. These hours come from an event page and a third-party store listing, not the store's own site, so they may have changed.
• Price: Some pop-ups are free to enter. No ticket prices (KRW) were found for any pop-up.
• Location: 108 Yeoui-daero, Yeongdeungpo-gu (영등포구), Seoul, in the Yeouido (여의도) area.
• Nearest station: Yeouinaru Station, Line 5, Exit 1.
• Current pop-ups: No confirmed dates for October 2026. See the official site, thehyundaiseoul.com.

What is The Hyundai Seoul?

The Hyundai Seoul is a large department store in Yeouido, Seoul. It opened in 2021 and reportedly passed 80 million visitors by 2023. Many visitors come for the building itself as much as for shopping. It is known for indoor greenery and a glass-ceiling atrium, which make it feel more like an indoor park than a typical mall.

It is also known for a rotating programme of pop-up stores. These include K-pop artist pop-ups, and past ones reportedly included aespa, NewJeans and BTS. For travellers who like K-pop, brand collaborations or limited-time shops, it is one of the more interesting stops in Seoul.

Where the pop-ups appear

Pop-ups at The Hyundai Seoul do not stay in one fixed spot. Past events have been held in several places:

• The B1 large event hall
• The 2nd floor
• The EPIC SEOUL space

The location changes from one event to the next. When you arrive, check the floor directory or ask at the information desk where the current pop-up is. If you are following a specific event, its announcement should say which floor or space it uses.

Current pop-ups and dates

No pop-up dates for October 2026 could be confirmed. The only dated pop-ups found have already ended. Two examples show the kind of events held here:

• A COACH holiday pop-up ran from 28 Nov to 25 Dec 2024.
• A "Gift of JEJU" pop-up ran in the B1 hall from 28 Feb to 12 Mar 2025.

These are past events and are listed only as examples. The store's official event page had no readable listings when it was last checked. For current events, use the official site at thehyundaiseoul.com or the event listings on NOL World. Check both before you plan your day, since pop-ups can be short and can end sooner than you expect.

How to get there

1. Take Seoul Subway Line 5 to Yeouinaru Station (여의나루역).
2. Follow the signs to Exit 1. This is the only exit named in the sources used for this guide.
3. Walk from Exit 1 to the store. This is about 5 minutes, though some listings say up to 9 minutes. Allow a little extra time if you are carrying bags or travelling with children.
4. Look for the address, 108 Yeoui-daero, in your map app if you are unsure. Once inside, check the floor directory for the current pop-up location.

Bus routes were not confirmed, so this guide only covers the subway. If you prefer to take a bus, check a current map app.

Admission, reservations and queues

Rules differ by event, and they are unconfirmed for any current pop-up. In general:

• Some pop-ups are free to enter.
• Some ask for an advance reservation. One listing said reservations could be made in advance or on-site.
• Popular K-pop and brand pop-ups often have queues or timed entry.

If you are set on one event, read its own announcement. It may include a reservation link or waitlist information. If you can choose your day, arrive early on a weekday, as that is the best way to avoid long waits at popular events.

Tips for your visit

• Check the hours. Opening times on third-party sites may be out of date. Department stores in Korea often close one day a month, and holiday closures for this store are unconfirmed, so check before you travel.
• Budget carefully. The mall is high-priced. IFC Mall (IFC몰) next door is a cheaper alternative. For more ideas, see this guide to shopping malls in Seoul.
• Plan a meal. A third-party blog says the food hall Tasty Seoul is on the lower floors. Confirm this on arrival.
• Ask about tax-free shopping. Foreign visitors can ask about tax-free shopping at the store. The current refund rules were not verified, so check with the National Tax Service (NTS) or the store's information desk.

FAQ

Is it free to enter The Hyundai Seoul pop-ups?

Some pop-ups are free to enter, but this is not true of every event. Some ask for an advance reservation. No ticket prices were found for any pop-up, so read the event's own announcement before you go.

Do I need a reservation?

It depends on the event. Some pop-ups ask for a reservation, and one listing said you could book in advance or on-site. Popular K-pop and brand pop-ups often use queues or timed entry. Check the event announcement for a reservation or waitlist link.

What are the opening hours?

Listings show Monday to Thursday 10:30–20:00 and Friday to Sunday 10:30–20:30. These come from an event page and a third-party listing, not the store's own site, so they may have changed. Closing days are unconfirmed. Korean department stores often close one day a month, so check the official site first.

Which pop-ups are running right now?

No pop-up dates for October 2026 could be confirmed. Check thehyundaiseoul.com or the NOL World event listings for what is on during your trip.

Final thoughts

The Hyundai Seoul is easy to reach by subway and worth a visit for its architecture and greenery, even when no pop-up interests you. If you are going for a particular event, confirm the dates, the floor and the entry rules in advance, and arrive early on a weekday.

Sources: NOL World – Gift of JEJU pop-up at The Hyundai Seoul · The Soul of Seoul – Best Shopping Malls in Seoul · On – Seoul The Hyundai store listing